Anas Hidayat

Prof., Drs., M.B.A., Ph.D.

Profesor

Pemasaran Hubungan (Relationship Marketing)Pemasaran Syariah (Islamic Marketing)Produk Bajakan (Product Counterfeiting)

Email Scopus

Scopus h-index: 10

Profil

Bidang Keahlian & Minat Riset

Pemasaran Hubungan (Relationship Marketing)Pemasaran Syariah (Islamic Marketing)Produk Bajakan (Product Counterfeiting)

Pendidikan

Ph.D. (Doctor of Philosophy)Edith Cowan University, AustraliaMBA. (Master Business Administration)Central Queensland University, AustraliaDrs. (Doctorandus in Management)Universitas Islam Indonesia

Sertifikasi Profesional

Sertifikat Pendamping UMKM

Pengembangan Profesional

Mata Kuliah / Bidang Pengajaran

MANAJEMEN PEMASARANFILSAFAT ILMU MANAJEMENPENGANTAR BISNIS DAN MANAJEMENILMU DAN SENI MANAJEMENKEPEMIMPINAN MANAJERIAL ISLAMIPERILAKU KONSUMEN

Publikasi Pilihan

Artikel JurnalAnalysis of Factors Driving Impulsive Buying through Live Streaming Shopping Tiktok Shop.Economic Education Analysis Journal 14 (2), 145-157TautanSocial Cognitive Factors Influencing Social Commerce Engagement among Generation Z in Indonesia.Journal of Management and Entrepreneurship Research 6 (2), 139-156TautanTantangan Implementasi Nilai-Nilai Bisnis Islami Dalam Strategi Pemasaran Konsinyasi: Studi Kasus Pada Bisnis Seragam Sekolah Agung Jaya.JURNAL MANAJEMEN DAN BISNIS 4 (1), 208-230TautanThe Impact of Using Live Streaming E-Commerceon Urge to Buy ImpulsivelyEconomic Education Analysis Journal 14 (1), 74-93TautanThe Impact of Social Media Influencer Credibility on Consumer Purchase Decisions: A Study on Originote Skincare.Economic Education Analysis Journal 14 (1), 1-24TautanThe Influence Of Advertising And Brand Image On Gen Z’s Impulsive Buying Behavior.Jurnal Multidisiplin Sahombu 5 (02), 428-433TautanHow to orchestrate participants of ecosystem to foster innovation: an exploratory analysis on the network level.Kybernetes 54 (1), 203-222TautanReligious-based ethics and buy-now-pay-later re-usage intention among Muslim consumers in Indonesia and Malaysia: a commitment-trust theory perspective.Cogent Business & Management 11 (1), 2363441TautanImplementation of Direct Marketing in Asset Lease of PT. Kereta Api Indonesia (Persero) by Non-Transportation Commercialization Unit (KNA) DAOP 6 Yogyakarta.Jurnal Economic Resource 7 (2), 133-139TautanANALYSIS OF DIGITAL MARKETING IMPLEMENTATION IN IMPROVING COMPANY BRANDING AS A BUSINESS ACCELERATOR (CASE STUDY ON PT GAMA INOVASI BERDIKARI).Finance: International Journal of Management Finance 2 (2), 19-29TautanMakalah KonferensiImplementation of Construal Level Theory (CLT) on Indonesian Customers toward Domestic as well as Overseas Online Shopping