Raden Roro Ratna Roostika

Publikasi Pilihan

Artikel JurnalSustainable Marketing Strategy: Building Brand Image and Sustainable Purchase Intention in the Cosmetics Industry.The Proceedings of the ASEAN School of Business Network International Conference — 2025TautanExploring a Dual-Factor Approach to Mobile Banking Continuance in Indonesia.Revista de Administração Contemporânea 29 (5), e250008 — 2025TautanAnalysis of Visitors Multisensory Experiences Towards Mental Health Benefits in Outdoor Destinations.Business Management Analysis Journal (BMAJ) 8 (2), 1-20 — 2025TautanEco-friendly marketing analysis on sustainable purchase intentions for Skincare brands the Bodyshop, Avoskin and N'Pure.COMMICAST 6 (2), 174-186 — 2025Tautan“I Regret It, But I’m Happy!” An IT affordance perspective on impulse buying, consumer regret and well-being in live streaming commerce.Journal of Systems and Information Technology, 1-27. 2025TautanMakalah KonferensiDigital Skills, Digital Entrepreneurship, Job Satisfaction, and Sustainable Performance of MSMEs: A Survey on MSMEs in IndonesiaTautanTOURISM SHOPPING BEHAVIOR: THE ROLE OF DESTINATION IMAGE AND PERCEIVED QUALITY ON WORD OF MOUTHTautanAnalysis of the Potential of Tourism Restorative Destinations to Overcome Health Disorders Due to Work FatigueTautanImpact of Immersive Technology and Virtual Work Environment, on Innovative Work BehaviourTautanMSMEs Business Sustainability Models in IndonesiaTautanA comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and EwomTautanAn Examination Of Customer Satisfaction Toward Online Food Shopping During Covid-19 PandemicTautanThe influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in IndonesiaTautanThe role of celebrity endorser toward brand attitude and purchase intention: A study from IndonesiaTautanThe influence of social media communication on perspectives towards the Samsung brandTautan