Dr. Drs., M.Si
Lektor/Professor
Kualitas Jasa (Service Quality)Loyalitas Konsumen (Customer Loyalty)Merek (Branding)
Google Scholar h-index: 14
Scopus h-index: 1
Kualitas Jasa (Service Quality)Loyalitas Konsumen (Customer Loyalty)Merek (Branding)
Dr (Doctoral)Universitas Islam IndonesiaM.Si. (Master of Science in Management)Universitas Gadjah MadaS.E. (Bachelor of Management)Universitas Islam Indonesia
Pendamping UMKM 2023, Forum Manajemen Indonesia (BNSP)Sertifikat Pendidik-Dosen Program Studi/Bidang Ilmu Manajemen 2008 (DIKTI)Operational Marketer in Brand, 2017-2023, Indonesian Professional Certification Authority (BNSP)Asesor Beban Kerja Dosen 2022 (Kemenristek Dikti)Effective Social Media Marketing 2019 (Markplus Institute Advancing Competencies)
Metodologi Penelitian PemasaranManajemen PemasaranStrategi PemasaranManajemen StrategiStatistika Untuk Bisnis
Artikel JurnalThe Impact of Celebrity Influencers and Online Customer Reviews on Repurchase Intentions: The Mediating Role of Consumer Attitudes and Brand Loyalty.HAL Post-PrintTautanThe Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention.Jurnal Aplikasi Manajemen 23 (1)TautanThe Effect of Nestle Product Bundling Sales Accompanied with Discounts and Gifts on the Increase in the Number of SKUs Sold in the Sales Area of PT Anugerah Bina Usaha Nusantara Lampung for the Period April to May 2024Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)TautanDigitalisasi UMKM Melalui Program Sibakul Jogja dalam Upaya Peningkatan Daya Saing.Rahmatan Lil’Alamin Journal of Community ServicesTautanThe Role of Attitude and Purchase Impulse in Forming Online Repurchase Intention.Journal of Business and Management Review 5 (9), 819-837TautanAnalysis of the Effect of Security, Effectiveness, and Ease of BTN Mobile Services on the Mobile Banking Marketing Strategy of PT Bank Tabungan Negara (Persero) Tbk Yogyakarta BranchSENTRALISASI 13 (3), 257-276Tautanmplementasi Dimensi Servqual oleh Customer Relation PT Mega Andalan Kalasan dalam Meningkatkan Kualitas Pelayanan Kepada Konsumen. Jurnal Ilmiah Wahana Pendidikan 10 (13), 145-153TautanHalal Branding Construct and It’s Influence on Purchase Intention and WoM in Indonesia.Journal of Business and Management Review 5 (7), 553-574TautanAnalisis Strategi Pemasaran Hasil Hutan Bukan Kayu (Gondorukem) Perhutani Ke Pasar International.JMAS (Jurnal Manajemen dan Sains) 9 (1), 256-267TautanThe Influence of eWOM Purchase Intention with Trust Mediating Variables on MOP Beauty Product.Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo 17 (1), 63-77Tautan
Email[email protected]
S.E., M.B.A., M.Res., Ph.D., CQRM.
Corporate FinanceCorporate RestructuringIslamic Finance
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