Asma’i Ishak

Publikasi Pilihan

Artikel JurnalThe Influence Of Advertising And Brand Image On Gen Z’s Impulsive Buying Behavior.Jurnal Multidisiplin Sahombu 5 (02), 428-433TautanCOVID-19 pandemic and adaptive shopping patterns: An insight from Indonesian consumers.Global Business ReviewTautanPenentu Adopsi Electronic Worth of Mouth: Sudut Pandang Transfer Kepercayaan.JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis 6 (2), 571-582TautanMenumbuhkan jiwa kewirausahaan sejak dini dengan memotivasi dan melatih keterampilan untuk siswa MTs Negeri 1 Yogyakarta.Rahmatan Lil’Alamin Journal of Community Services, 20-29TautanSocial Commerce: Faktor-faktor yang Mempengaruhi Niat Pembelian Kembali Pelanggan dan Niat E-WOM.Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 2 (3), 1-21TautanSocial media marketing influence on the purchase interest of MS Glow Care Product.International Journal of Research in Business & Social Science 12 (4)TautanPengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Niat Beli dan Pembelian Sebenarnya Tokopedia.Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 2 (5), 108-132TautanFAKTOR-FAKTOR YANG MEMPENGARUHI BELANJA ONLINE BERBASIS SMARTPHONE: EBUAH STUDI EMPIRIS DARI PEMBELANJA WANITA MUDA DI INDONESIA.Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 1 (3), 249-265TautanAnalisis niat beli dan perilaku konsumen terhadap produk perawatan kulit ramah lingkungan.Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 1 (3), 186-204TautanImpact of brand equity and mobile web quality on intentions to use mcommerce amongst traveloka customers.International Journal of Research in Business and Social Science 11 (1), 305-315TautanMakalah KonferensiImplementation of Construal Level Theory (CLT) on Indonesian Customers toward Domestic as well as Overseas Online Shopping.COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers : https://www.scopus.com/record/display.uri?eid=2-s2.0-85108267839&origin=resultslistTautanModel of the consumer switching behavior related to healthy food products : https://www.scopus.com/record/display.uri?eid=2-s2.0-85103554868&origin=resultslistTautanConsumer trust as the antecedent of online consumer purchase decision : https://www.scopus.com/record/display.uri?eid=2-s2.0-85103914055&origin=resultslistTautanInteractive effects of marketing strategy formulation and implementation upon firm performance: http://dx.doi.org/10.1080/0267257X.2013.796319TautanThe role of marketing managers’ commitment and involvement in marketing strategy implementation: http://dx.doi.org/10.1080/0965254X.2013.804858Tautan