Budi Astuti

Dr., Dra., M.Si.

Consumer Behavior Electronic Commerce Social Media Marketing

Email Scopus

Scopus h-index: 1

Profil

Bidang Keahlian & Minat Riset

Consumer Behavior Electronic Commerce Social Media Marketing

Pendidikan

Dr (Doctor)Universitas Islam IndonesiaM.Si (Master of Science in Management)Universitas AirlanggaDra. (Bachelor of Management)Universitas Islam Indonesia

Sertifikasi Profesional

Sertifikat PendidikSertifikat SAP – Enterprise Resources PlanningSAPSertifikat SAP – Business Processes Sales Order ManagementSAPSertifikat Audit MutuSertifikat Effective Social Media Marketing (Markplus Institute Advancing Competencies)Operational Marketer in Sales, 2017-2023, Indonesian Professional Certification Authority (BNSP)

Pengembangan Profesional

Mata Kuliah / Bidang Pengajaran

MANAJEMEN PEMASARANPERILAKU KONSUMENBUSINESS PROCESSES IN SALES ORDER MANAGEMENTENTERPRISE RESOURCES PLANNINGKOMUNIKASI PEMASARAN

Publikasi Pilihan

Artikel JurnalPengaruh Respon Positif Advertising Instagram Feed Terhadap Niat Pembelian KonsumePengaruh Advertising Disclosure dan Sumber Kredibilitas Influencuer Tasya Farasya di Instagram Terhadap Niat Beli KonsumenPerspectives of Social Capital and Self-Determination on eWOM at Millennial Generation in YogyakartaCOVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers (https://www.scopus.com/record/display.uri?eid=2-s2.0-85108267839&origin=resultslist )TautanPerspective of Social Capital and Self Determination e WOM at Millennial Generation in Yogyakarta (http://ojs.ijbe-research.com/index.php/IJBE/issue/view/17)TautanThe Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes(https://journal.unnes.ac.id/nju/index.php/jdm/article/view/41967)TautanAnalysis on the Effect of Instagram Use on Consumer Purchase IntensityTautanResponse of the Millennial Generation to Brand Communications on the Brand Equity of Social Media(http://buscompress.com/riber-6-s1.html)TautanEffects of Social Media Marketing Communication on Generation Z Consumers’ Attitude in Yogyakarta(http://buscompress.com/riber-8-s4.html)Tautan