Dr., S.E., M.M.
Consumer BehaviorCross-Cultural MarketingDigital MarketingMarketing CommunicationMarketing Strategic
Consumer BehaviorCross-Cultural MarketingDigital MarketingMarketing CommunicationMarketing Strategic
Dr. (Doctor)Universitas Gadjah MadaMM. (Master of Management)Universitas Gadjah Mada
Certificate Of Competency, Executant Of Cooperatives (Marketing) Retail Business, Badan Nasional Sertifikasi Profesi
Manajemen Pemasaran Internasional (International Marketing)Manajemen Pemasaran Strategis (Strategic Marketing)Manajemen PemasaranPerilaku PasarManajemen Inovasi
Artikel JurnalMateri Buku Kewirausahaan dan Sekolah Manajer untuk UMKMMerespon Badai Pandemi Covid-19: PT Stars Internasional & Industri Ritel (Buku)PENGARUH KESADARAN, ASOSIASI, CITRA DAN KESETIAAN TERHADAP EKUITAS MEREK PADA PRODUK MIE INSTAN DI YOGYAKARTAINVESTIGATING THE CAUSES AND CONSEQUENCES OF BRAND ATTACHMENT OF LUXURY FASHION BRAND: THE ROLE OF GENDER, AGE, AND INCOMEThe Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking ProductsA Literature Review on Digital Human Resources Management towards Digital Skills and Employee PerformancePERAN ANTESEDEN KUALITAS PELAYAN JASA PADA LOYALITAS DI KALANGAN PEMILIK BISNIS E-COMMERCESTRATEGI MEMPERTAHANKAN BISNIS PADA TOKO KUE BALOK PARIKESIT SISINGAMANGARAJA DENGAN PENDEKATAN BUSINESS MODEL CANVASTHE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND
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